How do you lead someone who knows what they need to do to change their
life but—despite all your help—isn’t going to do it?
Brian Fretwell was confronted with this scenario repeatedly during his
time as a teacher in the chemical addictions unit of a juvenile
corrections facility. The honesty of a 15-year-old meth addict, and the
wisdom of a mentor, reframed Brian’s definition and practice of
leadership. Brian Fretwell helps people realize their value. He began
his professional career as a teacher in juvenile corrections, empowering
disenfranchised kids to do things they didn’t believe they could. From
the Australian Outback to the Arctic Circle, today Brian teaches
individuals, teams, and companies how to draw out their hidden
potential. He got an MBA, ran a 100-mile ultra-marathon, overcame his
fear of flying, and wrote a book because he didn’t think he could do any
of them—and being a hypocrite isn’t his style.
This talk was given at a TEDx event using the TED conference format but
independently organized by a local community.
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